Sure 'Go Wild'
Go Wild is the new Europe-wide commercial for Sure anti-perspirant for men. A smart double-take on the animal inside us, the ad shows a variety of urban scenes, where boisterous football fans are depicted by a whole range of different animals. We see them in the street, in bars, buying tickets and on the underground.
CREDITS
Agency: Lowe London :: Copywriter: Tom Hudson :: Art Director: Lee Goulding :: Agency Producer: Charles Crisp :: Production Company: Biscuit Filmworks / Independent Films :: Director: Noam Murro :: Producers: Richard Packer (Independent), Holly Vega and Jay Veal (Biscuit Filmworks) :: VFX Supervisors: Stephane Allender and Andy Boyd :: Inferno: Stephane Allander and Chris Redding